Core Viewpoint - The article discusses the significant changes in corporate travel culture, particularly in foreign enterprises, highlighting a shift towards cost-cutting measures and the increased reliance on virtual meetings due to the pandemic's lasting impact [4][10][15]. Group 1: Changes in Corporate Travel - Companies are implementing strict cost management measures, including banning unnecessary travel and limiting in-person meetings [4][5]. - The frequency of business travel has decreased significantly compared to pre-pandemic levels, with employees now preferring virtual meetings over physical travel [8][9]. - The traditional culture of frequent business travel, especially in industries like pharmaceuticals, is being dismantled as companies adapt to new economic realities [10][11]. Group 2: Economic Pressures - The pharmaceutical industry faces severe profit compression due to government price controls, prompting companies to cut costs, including travel expenses [11]. - The rising costs of international travel, particularly in Europe, have made business trips less feasible, leading to a preference for online meetings [12][14]. - The competitive landscape for airlines has shifted, with domestic carriers gaining an advantage over international ones, further impacting travel budgets [14]. Group 3: Impact on Hospitality and MICE Industry - The reduction in corporate travel budgets is directly affecting hotels and MICE (Meetings, Incentives, Conferences, and Exhibitions) companies that previously relied on foreign enterprises for business [20][21]. - Hotels are adapting by diversifying their offerings, such as creating smaller, more intimate meeting spaces and combining services to attract clients [20][21]. - The MICE industry is shifting towards more efficient meeting formats, focusing on data-driven outcomes rather than extravagant events [21][22].
外企也开始“非必要不出差了”?
虎嗅APP·2025-11-11 10:52