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饮料不好卖了

Core Insights - The beverage market is entering a contraction phase, with overall sales down 9% year-on-year in September, and offline sales down 10.4% [1] - Major companies like Uni-President China reported stable overall revenue, but beverage business revenue declined slightly, influenced by price wars and competition in the industry [1] - The dairy market is also facing challenges, with ready-to-drink tea beverages substituting liquid milk products [1] Group 1: Beverage Market Performance - In September, the beverage market saw a 9% year-on-year decline in total sales, with offline channels experiencing a 10.4% drop [1] - Uni-President China's beverage revenue fell by a low single-digit percentage in Q3, attributed to competition and price wars on delivery platforms [1] - The juice category faced significant pressure, while some products like "Huan Shen" and "Shuang Cui" achieved double-digit revenue growth [1] Group 2: Dairy Market Challenges - The dairy sector is under pressure, with ready-to-drink tea beverages replacing liquid milk products, particularly impacting packaged liquid milk sales [1] - Yili reported that the overall demand for liquid milk remains stable, but packaged liquid milk is facing declines due to competition from ready-to-drink tea [1] Group 3: Production and External Factors - Beverage production in China showed a weakening trend in Q3 compared to the first half of the year, with monthly production declines of 0.17%, 6.79%, and 10.12% respectively from July to September [2] - Adverse weather conditions, including typhoons and heavy rain, may have also impacted beverage sales [2] - The external competition from delivery platforms is becoming more manageable, as many executives noted that delivery subsidies have peaked, which could positively affect the beverage market [2]