雪球·2025-11-11 14:30Core Viewpoint - The essence of investing is understanding companies rather than merely speculating on market trends, emphasizing the importance of company culture and long-term thinking in investment decisions [2][5][25]. Group 1: Investment Philosophy - The phrase "buying stocks means buying companies" is highlighted as a fundamental principle, but understanding the specific companies is challenging, with less than 1% of investors truly grasping this concept [2][5][16]. - The transition from technical analysis to understanding business fundamentals is crucial, as the speaker initially struggled with charts but found clarity in the concept of company ownership [3][4]. - The speaker emphasizes that investment is not about finding opportunities but rather about avoiding mistakes, indicating a focus on risk management [25][32]. Group 2: Company Analysis - The speaker's ability to understand companies like NetEase and Apple stems from personal experience in the gaming industry and insights into corporate culture, respectively [7][18][22]. - The cultural aspect of companies is deemed more significant than their business models, with a strong emphasis on user experience and long-term value creation [27][31]. - The speaker believes that a good company culture allows for mistakes but ensures a return to the right path, highlighting the importance of having guiding principles [26][31]. Group 3: Specific Investments - The speaker has made significant investments in companies like NetEase, Apple, and Moutai, with a focus on understanding their business models and market positions [8][14][35]. - The investment in NetEase was driven by a belief in its potential for profitability and a favorable cash position relative to its market value, leading to a substantial return [18][20]. - The speaker expresses skepticism about the current valuation of Apple, suggesting it is not cheap and may not offer high expected returns, while acknowledging its strong user base and potential for future growth [34][35].