天价奶皮子糖葫芦，“塌房”了？

Core Viewpoint - The article discusses the phenomenon of "milk skin candied hawthorn," which has gained immense popularity both online and offline, leading to long queues and skyrocketing prices for this traditional snack [4][10]. Group 1: Product Popularity - The milk skin candied hawthorn has become a viral sensation, with consumers waiting in line for over two hours to purchase it, and prices being inflated by resellers [6][9]. - In Shanghai, the online price for this product reached 98 yuan per stick, while the offline price was 49 yuan, reflecting the high demand and limited supply [9]. - The product's popularity has led to significant online engagement, with discussions on platforms like Douyin and Xiaohongshu reaching millions of views [9]. Group 2: Market Dynamics - The rise of milk skin candied hawthorn is attributed to its innovative twist on a traditional snack, combining familiar flavors with a new texture that appeals to consumers [11][13]. - The product has successfully tapped into the emotional value for consumers, transforming a simple snack into a social and experiential item that enhances identity and social capital [13]. - Despite its current popularity, there are concerns about the sustainability of this trend, as consumer feedback indicates mixed feelings about the product's taste and value [14]. Group 3: Industry Insights - The success of milk skin candied hawthorn highlights the importance of understanding consumer preferences for emotional value and the need for businesses to convert fleeting trends into lasting customer loyalty [14]. - The article suggests that future market hits will depend on the ability to maintain product quality and encourage repeat purchases, rather than relying solely on viral marketing [14].