MEITUAN(US:MPNGY) 第一财经·2025-11-12 08:48Core Viewpoint - Dazhong Dianping is investing at least 3 billion in the next five years to upgrade its "local life information infrastructure," emphasizing the importance of accurate and timely information in the local life industry [1][2][7]. User's Real Needs - Users often face issues due to incomplete or inaccurate information, leading to poor experiences, highlighting the necessity for comprehensive and truthful information [3][6]. - Accurate information is fundamental for user decision-making and is essential for maintaining trust between users and platforms [6][14]. Industry Trends - The local life sector has become a focal point in consumer markets since Meituan introduced the concept, with significant competition emerging among platforms [4][11]. - The O2O market in China is projected to reach 3.9 trillion yuan by 2025, growing at 17.6% annually, indicating a robust growth trajectory for the industry [11]. Competitive Landscape - The competition among local life platforms often centers around metrics like traffic, subsidies, and user scale, but the true competitive edge lies in the accuracy of information rather than short-term incentives [11][12]. - Platforms can attract traffic through marketing, but inaccurate information can lead to low conversion rates and negative reputations [12]. Information Infrastructure - Dazhong Dianping's investment in information infrastructure aims to ensure accurate and timely reflection of the physical world, which is crucial for user decision-making [7][20]. - The platform's ability to gather and verify information is a comprehensive test of its capabilities, requiring significant resources and user feedback [20][21]. Trust and User Engagement - Establishing trust through reliable information allows platforms to create a positive feedback loop, where accurate data attracts quality users, leading to more authentic reviews and engagement [14][22]. - Dazhong Dianping has built a strong user base that relies on its platform for decision-making, further enhancing its information ecosystem [22]. Future Directions - The company plans to continue investing in its infrastructure to serve as a "global dynamic yellow pages" for consumers, leveraging AI to enhance its offerings in the local life sector [23].