南驰集团曾祥佳：重塑未来城市的“价值创造者”

Core Viewpoint - The article discusses the transformation of the Chinese real estate market, highlighting the shift from a booming "golden era" to a period of deep adjustment characterized by "total contraction, structural differentiation, and value reconstruction" [1] Group 1: Strategic Evolution of Nanch Group - Nanch Group has undergone three clear strategic transitions since its establishment in 1995, evolving from "building houses" to "building communities" around 2015, focusing on quality, environment, and lifestyle [4] - In 2017, Nanch transitioned to a "dual-driven" model combining residential and commercial operations, establishing self-operated commercial properties to create stable cash flow [5] - The latest transformation involves a shift towards "new operations" and "new models," emphasizing digital transformation and industrial diversification [5] Group 2: Integration of "Internet+" in Business - Nanch Group has successfully implemented "Internet+" by creating a new media industrial internet platform that digitizes the entire transaction process, enhancing operational efficiency [7] - The live-streaming sales at Huayin International generated a total GMV of 240 million yuan, with a peak hourly GMV of 26.18 million yuan, showcasing the effectiveness of this strategy [7] - The data generated from transactions has led to the creation of "explosive product trend reports," which empower merchants and enhance the overall value of the commercial ecosystem [7] Group 3: Corporate Social Responsibility - Nanch Group redefines corporate social responsibility as a core component of its strategy, focusing on creating economic, environmental, and social value [10] - The company positions itself as an "environmental co-builder," integrating green low-carbon concepts throughout the project lifecycle, and as a "community empowerer" to enhance social capital [10] - Nanch emphasizes that true corporate value lies not only in economic returns but also in contributions to society and the quality of life for residents [10] Group 4: Leadership Philosophy and Organizational Culture - The leadership philosophy of CEO Zeng Xiangjia emphasizes long-termism, encouraging teams to focus on the value created for cities over time [15] - Nanch Group fosters a culture of innovation and risk-taking, viewing failures as valuable learning experiences [15] - The company has adopted an agile organizational structure and diversified incentive mechanisms to empower frontline business units and transform employees into partners [16] Group 5: Vision for Future Urban Living - Nanch Group aims to become a "shaper of future urban living," focusing on enhancing product quality and operational resilience through smart and green technologies [18] - The company plans to deepen organizational transformation and digitalization to create a more agile platform organization [20] - Nanch Group's commitment to innovation in green buildings, smart communities, and urban renewal reflects its proactive approach to addressing societal needs while generating new business value [20]