李想直管人事，华为系高管淡出理想管理层｜36氪独家

Core Viewpoint - Li Auto is undergoing significant organizational and personnel adjustments, reflecting a shift in management strategy and a response to competitive pressures in the electric vehicle market [5][10]. Group 1: Organizational Changes - Li Auto has announced the integration of the "Organization Department" and "Human Resources" into a single "Human Resources" group, which will now report directly to CEO Li Xiang [5][8]. - Yang Haishan, a veteran employee, has been appointed as the head of Human Resources, indicating a more centralized management approach under Li Xiang [5][8]. - The previous HR leadership structure has seen multiple changes, with the former HR head, Li Wenzhi, having his authority diminished prior to these adjustments [5][6]. Group 2: Management Strategy - Li Xiang is now directly managing the organizational structure and personnel adjustments, which suggests a more hands-on approach to leadership [5][11]. - The company has shifted from a performance management model based on PBC (Personal Commitment Performance) back to OKR (Objectives and Key Results) due to negative outcomes from the previous model, such as unhealthy competition within sales teams [6][10]. - Li Auto's focus is now on stabilizing its business operations while balancing short-term cost-cutting measures with necessary long-term investments [10]. Group 3: Market Position and Performance - Li Auto's delivery volumes have been surpassed by competitors NIO and Xpeng, with monthly deliveries around 30,000 units compared to over 40,000 for its rivals [9][10]. - The company's stock has declined approximately 20% since the beginning of the year, contrasting with NIO's increase of 49.78% during the same period [10]. - Li Auto's previous success with range-extended vehicles has been challenged following setbacks with its MEGA model, prompting a reevaluation of its sales targets and workforce [10].