AI时代的双11:阿里云与伙伴的集体跃迁
36氪·2025-11-12 13:35

Core Viewpoint - The article discusses how Alibaba Cloud is leveraging the Double 11 shopping festival to showcase its AI capabilities and strengthen its ecosystem partnerships, marking a shift from consumer-focused promotions to B2B applications of AI technology [5][30][34]. Group 1: Alibaba Cloud's Strategy - Alibaba Cloud is positioning itself as a leader in AI by integrating its services with the Double 11 event, which has evolved from a consumer sales event to a platform for businesses to explore AI solutions [6][33]. - The company has defined three stages towards achieving Super AI (ASI): intelligent emergence, autonomous action, and self-iteration, indicating a long-term vision for AI development [5][6]. - The shift in cloud computing sales logic is highlighted, where the focus is moving from transactional partnerships to service-oriented partnerships that can provide comprehensive AI solutions [9][10]. Group 2: Market Response and Ecosystem Development - The first hour of Double 11 saw Alibaba Cloud's orders surpass "tens of millions," indicating a growing confidence in AI solutions among market participants [8][9]. - Alibaba Cloud is restructuring its partner ecosystem to prioritize service capabilities over mere transactional relationships, aiming to enhance the overall AI service delivery [10][11]. - The company is actively inviting AI-native partners who focus on specific industry applications, thereby expanding its ecosystem with both traditional and new partners [14][15]. Group 3: AI Applications and Industry Impact - Real-world applications of Alibaba Cloud's AI capabilities are demonstrated through partnerships in various sectors, such as satellite communication and education, showcasing the practical benefits of AI integration [20][22][23]. - The article emphasizes the importance of localized operations and the "last mile" in AI implementation, where partners play crucial roles in delivering tailored solutions to clients [27][28]. - The Double 11 event serves as a significant moment for businesses to engage with AI technologies, marking a collective movement towards AI adoption across various industries [32][33].