Luckin Coffee(US:LKNCY) 创业邦·2025-11-13 00:09Core Viewpoint - The article discusses the growing trend of food and beverage brands establishing outlets in subway stations across China, driven by the large commuter population and supportive policies [26][29]. Group 1: Subway Store Expansion - Luckin Coffee has opened its first subway store in Beijing, utilizing a "quick pick-up" model to cater to commuters [8][10]. - KFC has also entered the subway scene with breakfast carts, providing quick meal options for morning commuters [13][19]. - The "Meituan Food Light Machine" has been introduced in multiple subway stations, offering traditional breakfast items through a self-service model [15][18]. Group 2: Market Potential - China's subway system is expanding rapidly, with 361 urban rail lines and a total operational mileage of 12,160.77 kilometers, of which 9,306.09 kilometers are subway lines [26]. - In 2024, the urban rail transit system is expected to handle 322.57 billion passenger trips, with subways accounting for 310.42 billion trips, indicating a significant consumer base for food brands [26][27]. Group 3: Policy Support - New regulations, such as the "Urban Public Transport Regulations," are encouraging the development of commercial facilities in subway stations, enhancing the consumer experience [29]. - Cities like Tianjin and Qingdao are also implementing policies to support the establishment of convenience stores and food outlets in subway stations [29]. Group 4: Changing Market Dynamics - Traditional retail locations are becoming saturated, leading brands to explore new venues like subways for growth opportunities [30]. - The shift from relying on foot traffic in shopping centers to embedding services in high-traffic transit areas reflects a strategic change in consumer engagement [30][32].