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奥迪Q6Le-tron:卖一台提成有3000块,A8L老大哥提走首台
车fans·2025-11-13 00:30

Sales Performance - The dealership has a stable customer flow of approximately 600 groups per month, averaging 20 groups per day, with Q6L e-tron sales at 2 units last month out of a total of 112 units sold [1] - The commission structure for the Q6L e-tron is the highest among new cars, totaling 3,000 per unit, compared to only 500 for popular models like A6L and Q5L [1] Vehicle Availability and Options - There are currently 5 units available, including 3 Launch Edition and 2 Long Range versions, in 5 different colors: Jasmine White, Legend Black, Hunter Gray, Magnetic Gray, and Flowing Purple [2] Customer Demographics - Customers interested in the Q6L e-tron fall into two categories: existing or former Audi owners who trust the brand and are open to electric vehicles, and potential buyers exploring various options [4][10] - A notable customer example includes an individual who previously owned multiple Audi models and expressed interest in the Q6L e-tron after a test drive [4] Purchase Behavior - The majority of customers prefer full payment, with 4 out of 5 orders being cash purchases, despite financing options being available [15] - The dealership promotes a financing plan of 50% down payment with 0% interest over 18 months, but many customers still opt for full payment [15] Market Competition - The Q6L e-tron faces competition from various popular models, including Model Y, Li Auto L7/L8, NIO ES6, and Xiaomi Yu7, with customers often comparing these options [10] - The vehicle's delayed launch has resulted in a competitive landscape with many overlapping price points and strong marketing from rivals [20] Customer Feedback - Some customers have expressed dissatisfaction with the vehicle's features, such as the requirement for navigation to activate NOA and occasional misoperations [20] - The first maintenance service is free, but regular maintenance costs are currently unknown [20] Promotions and Incentives - Female car buyers can receive an additional 15,000 points through the Audi app, which can be used for purchases or exchanges in the marketplace [22] Sales Strategy - The dealership operates under a direct sales model, with fixed discounts and benefits set by the manufacturer, prohibiting additional dealer incentives [8] - The manufacturer has extended the price guarantee until the end of 2026, ensuring customers are compensated for any price drops [9]