JGJC(SZ:000799) 阿尔法工场研究院·2025-11-13 00:07Core Viewpoint - The article discusses the significant decline in the financial performance of Jiu Gui Jiu (000799.SZ), highlighting its three consecutive years of revenue and profit drops, leading to a strategic retreat to its home base in Hunan after failed national expansion efforts [2][11]. Financial Performance Summary - In the first three quarters of 2025, Jiu Gui Jiu reported revenue of 760 million yuan, a year-on-year decrease of 36.21%, and a net loss of 9.81 million yuan, marking a 117.36% drop compared to the previous year, which is the first loss in nearly a decade [4][6]. - The revenue for 2022 was 4.05 billion yuan with a net profit of 1.049 billion yuan, which fell to 2.83 billion yuan in 2023 (down 30%) and a net profit of 548 million yuan (down 47.76%). By 2024, revenue further declined to 1.423 billion yuan (down 49.7%) with a net profit of only 12.49 million yuan (down 97.72%) [6][7]. - The cash flow situation is concerning, with a net operating cash flow of -326 million yuan in the first three quarters of 2025, and cash reserves dropping from 1.25 billion yuan at the beginning of the year to 540 million yuan [8][10]. Product Line Performance - The three main product lines—"Nei Can," "Jiu Gui," and "Xiang Quan"—have all seen significant declines, with "Nei Can" revenue dropping by 67.06% to 235 million yuan in 2024, "Jiu Gui" down 49.32% to 835 million yuan, and "Xiang Quan" showing a slight increase of 7.64% to 75.94 million yuan [8][9]. - By the first half of 2025, these product lines continued to decline, with revenues of 111 million yuan, 290 million yuan, and 31.5 million yuan respectively, representing year-on-year decreases of 35.81%, 51.01%, and 35.87% [8]. Strategic Adjustments - After three years of pursuing a national expansion strategy, Jiu Gui Jiu has reverted to focusing on its Hunan base, with provincial revenue dropping by 45.85% to 642 million yuan in 2024, while out-of-province revenue fell by 52.47% to 781 million yuan [12][15]. - The number of distributors has decreased significantly, from 1,774 in 2023 to 1,336 in 2024, and further down to 805 in the first half of 2025 [12][13]. Management and Future Prospects - The management has undergone significant changes since the entry of COFCO Group, with new leadership expected to revitalize the company. However, the anticipated synergistic effects from these changes have yet to materialize in financial performance [17][18]. - A recent collaboration with "retail myth" Pang Dong Lai has generated initial market excitement, with the product "Jiu Gui·Zi You Ai" achieving high sales, but it remains insufficient to reverse the overall financial decline [21][22]. Market Challenges - The white liquor market is currently in a weak cycle, with increasing competition and a need for improved sales strategies. The company has increased promotional efforts, but the mismatch between dealer payments and terminal sales has hindered recovery [10][19]. - The unique "fragrant" style of Jiu Gui Jiu faces challenges in market acceptance, making expansion efforts more difficult compared to more mainstream flavors [22].