Core Viewpoint - The article discusses the significance of Haining Leather City in the context of China's leather industry, highlighting its cultural and economic impact on the region and its role as a fashion hub for the Yangtze River Delta [4][83]. Group 1: Haining Leather City Overview - Haining Leather City, established in 1994, has evolved from a wholesale market to a major fashion destination, covering over one million square meters [18][19]. - It is recognized as a national AAAA-level tourist attraction and is pivotal in controlling the autumn and winter fashion trends in East China [21][17]. - The city produces over 55% of China's leather clothing, with 43.19 billion yuan in output value and 45.27 billion yuan in revenue from 53 large-scale leather enterprises in 2024 [85][86]. Group 2: Cultural Significance and Consumer Behavior - For residents of Jiangsu, Zhejiang, and Shanghai, visiting Haining Leather City is a rite of passage, symbolizing a deeper understanding of lifestyle and fashion [15][23]. - The "bargaining culture" at Haining Leather City is a unique experience, where customers engage in price negotiations, making the shopping process akin to a performance art [41][45]. - The article emphasizes that the experience of bargaining is often more enjoyable than the actual purchase, creating a social and interactive shopping environment [50][66]. Group 3: Economic Resilience and Transformation - Despite facing challenges such as declining foot traffic and environmental controversies post-2013, Haining Leather City has adapted by launching over 2,000 new styles annually and establishing a live-streaming sales base [98][99]. - The city has embraced digital transformation, with online sales nearing 20 billion yuan in 2023, showcasing its ability to innovate and attract younger consumers [88][92]. - Haining Leather City has become a hub for over 3,000 professional designers, producing more than 150,000 new clothing styles each year, with 80% of new leather clothing designs originating from this market [99][101].
着急给乾隆找爷爷的人,已经杀到海宁了
36氪·2025-11-13 00:10