2025 HONOR 手机观察：来自 Counterpoint 研究的 10 篇报告数据

Group 1 - The core observation is that HONOR is expected to regain its position in the top five smartphone brands in China due to the success of its 400 series and X70 models, despite a 2% year-on-year decline in overall smartphone sales in the first eight weeks of Q3 2025 [5][12]. - In Q2 2025, HONOR achieved a remarkable 42% year-on-year growth, driven by its impressive product lineup, particularly the popular 400 series and Magic 7 series [16]. - The HONOR X70 series stands out in the entry-level market with features like an 8300mAh battery and fast charging, although the overall brand sales saw an 8.1% decline in Q3 2025 [12]. Group 2 - The European smartphone market saw a return to growth in Q2 2025, with HONOR being a standout performer, achieving a 20% year-on-year increase in Q1 2025, confirming the success of its full-price product strategy [15][23]. - In the first half of 2024, HONOR's Magic V2 and Samsung Galaxy Z Flip5 each captured over 20% of the foldable smartphone market share, indicating strong competition in this segment [9]. - The Chinese foldable smartphone market experienced a 27% year-on-year growth in 2024, with HONOR securing a significant market share thanks to the strong sales of its Magic Vs 2 and Vs 3 series [35].