飞天茅台价格调查

Core Insights - The current liquor industry is undergoing an adjustment period, with overall weak performance in terminal prices for liquor [19] - The market share is expected to concentrate towards strong brands during this adjustment phase, indicating resilience among industry leaders [4][20] Price Dynamics - During this year's "Double Eleven" shopping festival, the price tag of 1499 yuan for Feitian Moutai frequently appeared, but this price does not reflect the actual market level, which is around 2000 yuan per bottle [3][6] - The average retail price for Feitian Moutai on November 11 was reported at 1835 yuan per bottle, with prices in major cities like Guangzhou and Shenzhen averaging 1977.82 yuan [7][11] E-commerce Strategies - E-commerce platforms are using low-price tags as a marketing strategy, with actual prices for Feitian Moutai remaining above 1800 yuan [6][8] - The price discrepancies in e-commerce create challenges for consumers and provide opportunities for counterfeiters [9] Regional Market Insights - In Beijing, the price range for Feitian Moutai is between 1900 and 2400 yuan, with increased demand noted before "Double Eleven" [11] - In the Northeast market, prices for Feitian Moutai are stable, with scattered bottle prices between 1960 and 2080 yuan [12] - The Guangdong market is experiencing a surge in year-end orders, leading to increased inventory and stable prices around 1900 to 2400 yuan [14] Industry Trends - The liquor industry is facing high inventory levels and price inversions, leading to weak performance in the first half of the year [19] - The industry is transitioning from a focus on quantity to quality, which is essential for high-quality development [19] Strategic Initiatives - The Guizhou Provincial Department of Commerce has proposed a shift from "selling liquor" to "selling lifestyle," emphasizing service-oriented strategies [16] - Moutai is enhancing its supply-demand alignment and optimizing distribution networks to reduce costs and improve market stability [17][18]