迈富时副总裁李玠佚：取代传统SaaS的不是Agent，而是AI原生SaaS

Core Insights - The article discusses the transformative impact of AI-native SaaS systems on the existing SaaS landscape, emphasizing that while Agents cannot replace SaaS, AI-native systems will redefine it [4][33] - The shift towards AI-native solutions is driven by changing enterprise demands for more adaptable, cost-effective systems that can break rigid processes and self-fit business needs [4][5] Group 1: Evolution of SaaS - The evolution of SaaS is categorized into three stages: SaaS 1.0 focuses on process efficiency, SaaS 2.0 incorporates AI empowerment, and SaaS 3.0 represents the emergence of AI-native systems [7][15] - AI-native SaaS systems are characterized by the atomization of functions, allowing users to combine independent functional units through standardized interfaces, enabling flexible and intelligent process creation [6][12] Group 2: Market Dynamics and Competition - The emergence of AI-native systems is seen as a critical turning point for the SaaS industry, with traditional players facing increasing competition from new entrants who leverage AI capabilities [12][31] - Companies like Marketingforce are positioning themselves as ecosystem enablers, integrating AI capabilities into their SaaS offerings while also providing low-code PaaS solutions [10][37] Group 3: Technical Challenges and Opportunities - The article outlines several technical challenges that SaaS companies must overcome, including the need for specialized models that understand business language and the integration of multi-modal knowledge systems [28][30] - Despite these challenges, the integration of AI capabilities presents opportunities for SaaS products to enhance their value and expand their application across various business scenarios [32][34] Group 4: Strategic Positioning - Marketingforce aims to transition from a traditional SaaS provider to a leading AI+SaaS ecosystem enabler, focusing on delivering comprehensive solutions that integrate AI capabilities into business processes [37][38] - The company recognizes the importance of understanding business scenarios and leveraging industry knowledge as key competitive advantages in the evolving SaaS landscape [12][36]