雪球·2025-11-13 13:00Core Principles - The core principle of investment is to view stock purchases as buying a company rather than merely trading based on price charts [3][4] - Understanding the business is crucial for successful investment; without this understanding, theoretical knowledge is ineffective [5][6][7] - Only 1% of investors truly understand investment, while 99% misinterpret it [8][9] Investment Philosophy - Investment is simple in concept but challenging in practice due to the difficulty in comprehending most companies [9][10] - Investors should focus on understanding the company and its future cash flows, rather than being swayed by market fluctuations [11][12] Case Studies Investment in NetEase - The investment in NetEase was based on a rational assessment of the gaming business and the company's potential to generate profits [15][16] - The concept of margin of safety relates to how well an investor understands a company, not just its price [17][18] - The difficulty in maintaining rationality during investment decisions is highlighted [20] Investment in Apple - Apple's business model was clear in 2011, with profits derived equally from hardware and software [22] - The company's culture emphasizes user value, which influences product decisions, such as the delayed release of larger iPhones [24][25] - Apple's decision-making process is guided by the ability to provide sufficient value to users, as seen in their approach to potential products like iTV and electric vehicles [28][30][32] Investment in Moutai - Moutai is distinguished from other spirits by its unique taste and the strong recognition from its consumer base [36][38] - The strict quality standards maintained by Moutai, as a state-owned enterprise, contribute to its long-term viability [39][40]