美股IPO·2025-11-13 14:29Core Viewpoint - JD.com reported a significant decline in profit margins despite a solid revenue growth, indicating pressure from increased operational costs and marketing expenses [3][4][6]. Financial Performance - JD.com achieved a net revenue of 299.06 billion RMB in Q3, a year-on-year increase of 15%, surpassing market expectations of 294.4 billion RMB [3][4]. - Adjusted EBITDA for Q3 was 2.5 billion RMB, down 83% year-on-year, significantly below the market forecast of 3.41 billion RMB [4][6]. - Adjusted operating profit margin fell to 0.1%, down from 5% in the same period last year, reflecting substantial cost pressures during business expansion [4][6]. Cost Structure - Total operating expenses rose to 22 billion RMB, a 35% increase year-on-year, outpacing revenue growth and contributing to the pressure on profit margins [4][7]. - Marketing expenses surged by 110.5% year-on-year, reaching 21.1 billion RMB in Q3, which accounted for 7.0% of total revenue, up from 3.8% in the previous year [8]. New Business Growth - New business revenue reached 15.592 billion RMB in Q3, marking a remarkable year-on-year growth of 213.9%, driven by JD's expansion into food delivery, product development, and overseas markets [10]. - The company expressed confidence in maintaining its leading market position in electronics and home appliances, while also exploring growth potential in daily necessities and advertising services [5][10]. Operational Efficiency - JD's food delivery service showed healthy growth with improved operational efficiency, leading to a reduction in overall investment and a gradual improvement in profit margins per order [11].