CINNO Research·2025-11-13 23:32Core Insights - The domestic smartphone market in China experienced a 3% year-on-year decline in sales in Q3 2025, with vivo emerging as the leading brand amidst intense competition [3]. Group 1: Sales Trends - From Q1 2023 to Q3 2025, the overall sales volume of smartphones in the Chinese market showed a downward trend, indicating a challenging environment for manufacturers [3]. - The analysis includes detailed year-on-year comparisons of smartphone sales, highlighting the competitive dynamics among various brands [3]. Group 2: Brand Performance - vivo has taken the lead in the Chinese smartphone market, surpassing other brands in terms of sales volume during Q3 2025 [3]. - The report provides insights into the sales trends of other major brands, including OPPO, Xiaomi, Huawei, HONOR, and Apple, showcasing their performance relative to vivo [3]. Group 3: Price Segment Trends - The report analyzes the price segment trends of smartphones in the Chinese market from Q1 2023 to Q3 2025, indicating shifts in consumer preferences and pricing strategies among brands [3]. - Specific trends in the pricing of vivo smartphones are highlighted, reflecting the brand's strategy in a competitive landscape [3].