“信仰品牌”倒下，又一段青春记忆被清空了

Core Viewpoint - Sony has decided to exit the smartphone market in mainland China, marking the end of its over ten-year presence in the region, as indicated by the shutdown of its official WeChat account and the removal of its mobile category from the website [4][5]. Group 1: Sony's Historical Context - Sony was founded in 1946 with a focus on innovation, creating industry-first products like the transistor radio in 1955 and the Walkman in 1979, which defined the consumer electronics landscape [6][7]. - The brand became synonymous with high-end technology in China after entering the market in the 1990s, with products like a 29-inch television priced at 18,000 yuan, equivalent to three years' salary for an average worker at the time [7]. Group 2: Decline in Smartphone Sales - Sony's smartphone sales have plummeted by 88% from approximately 25 million units in 2015 to just over 3 million units in 2019, indicating a significant decline in market presence [8][13]. - The Xperia series, once a symbol of technological prowess, failed to adapt to local market demands, leading to a lack of competitive pricing and features compared to domestic brands [11][13]. Group 3: Strategic Shift - Sony's exit from the smartphone market is part of a broader strategic shift towards focusing on its core businesses, such as gaming, music, and film, which account for over 60% of its consolidated sales revenue [16][20]. - The company has been reallocating resources away from underperforming sectors like mobile, as evidenced by its recent decisions to withdraw from various markets, including Finland [13][20]. Group 4: Current Market Position - Despite the decline in its smartphone business, Sony continues to perform well in other sectors, such as audio and imaging, where it holds significant market shares [22]. - The company's ongoing supply of core sensors to leading smartphone manufacturers and its expansion into new applications like automotive technology indicate a shift towards B2B opportunities [22].