BEKE(US:BEKE) 投中网·2025-11-14 06:24Core Viewpoint - The article discusses the transformation of the Chinese real estate market and highlights Beike's third-quarter performance, indicating a shift towards high-quality development and the emergence of new growth avenues for the company [3][4]. Group 1: Financial Performance - In Q3, Beike's total transaction value (GTV) reached 736.7 billion RMB, with net income growing by 2.1% year-on-year to 23.1 billion RMB and net profit at 747 million RMB [3][4]. - Beike's existing business in the resale housing sector saw a GTV increase of 5.8% year-on-year, while new housing business GTV grew approximately 11% in the first three quarters, reaching 196.3 billion RMB in Q3 [5][6]. Group 2: Business Innovations - Beike has implemented a "tenant separation" mechanism in Shanghai, dividing agents into two categories: those focusing on property sourcing and those on client sourcing, enhancing efficiency and property turnover rates [6][7]. - The company is testing a "B+" product model for new housing, aiming for lower operational costs and broader market penetration, with plans to expand to over 30 cities by year-end [6][7]. Group 3: Diversification and New Growth Areas - Beike's new business segments, including home decoration and rental services, accounted for 45% of total revenue, marking a historical high and indicating a successful second growth curve [3][8]. - Home decoration services generated 4.3 billion RMB in net income with a profit margin of 32%, while rental services reached 5.7 billion RMB in revenue, growing by 45.3% year-on-year [9][10]. Group 4: Share Buyback and Financial Strategy - Beike initiated a significant share buyback, spending 281 million USD in Q3, the highest in nearly two years, with a total of approximately 675 million USD spent this year, representing a 15.7% increase from the previous year [12][13]. - The company maintains a cash balance of around 70 billion RMB, providing a buffer against market fluctuations and supporting ongoing buyback initiatives [13][14]. Group 5: Operational Efficiency and R&D Investment - Beike's operational expenses decreased by 1.8% year-on-year to 4.3 billion RMB, while R&D investment reached 648 million RMB, marking a 13.2% increase [14]. - The company is leveraging technology to enhance efficiency, with AI tools significantly contributing to transaction volumes and agent performance [14].