腾讯财报的重点，不在「赚麻了」

Core Viewpoint - The article discusses Tencent's recent financial performance and its strategic focus on AI, highlighting the company's strong position in the gaming, social media, and music sectors, while also addressing the implications of its agreement with Apple regarding in-app payment fees [2][3][4][5]. Financial Performance - Tencent reported Q3 2025 revenue of 192.87 billion yuan, a 15% year-on-year increase, and a non-IFRS operating profit of 72.57 billion yuan, up 18% year-on-year [2]. - The market reacted coolly to the financial results, with Tencent's stock price at 646.5 HKD, down 1.45% [2]. Gaming Sector Insights - The game "Delta Action" achieved over 30 million monthly active users in September, peaking at 35 million during the National Day holiday, indicating Tencent's dominance in the domestic DAU shooting game market [3]. - The game represents a successful attempt to adapt a AAA game to mobile, enhancing Tencent's industrial pipeline and potentially positioning it as the second-largest game in China in the coming years [3]. Agreement with Apple - Tencent and Apple reached an agreement on a 15% revenue share for iOS mini-games, resolving previous uncertainties regarding payment processing [3][4]. - This agreement simplifies payment processes, which is expected to improve user retention and conversion rates for paid services [4]. AI Strategy - AI has been a focal point in Tencent's recent financial reports, with the company stating it has sufficient GPU resources and is not facing a decisive model in the Chinese market [5]. - Tencent's approach to AI is pragmatic, focusing on efficiency rather than cost-cutting, and the company continues to develop the "intelligent agent" capabilities within WeChat, aiming to transform it into a comprehensive smart ecosystem [5].