虎嗅APP·2025-11-14 12:04Core Viewpoint - The search industry is undergoing a transformative shift driven by AI, moving from traditional information retrieval to a more integrated, user-centric approach that meets complex user needs [2][3][7]. Search Industry Restructuring - Baidu announced the launch of the "Orion" AI engine, which aims to redefine search by integrating information, tools, and services into a cohesive system [3][9]. - The traditional search model, which provided fragmented information, is no longer sufficient to meet users' holistic needs [3][7]. AI Search Paradigm - A paper published by Baidu's search team outlined the AI search concept and its core algorithm architecture, highlighting the limitations of traditional search in handling complex queries [5][6]. - Users increasingly prefer to validate their choices through community feedback rather than relying solely on search engine results [6][7]. User-Centric Search Evolution - The transition from "finding information" to "completing tasks" represents a significant qualitative change in Baidu's search capabilities, emphasizing the need for a more human-like interaction [11][12]. - The "Orion" system allows users to input vague requests and receive comprehensive solutions, streamlining the search process [14][19]. Market Demand and AI Integration - Many enterprises face challenges in adopting AI due to high costs and resource requirements, creating a demand for ready-to-use AI applications [9][20]. - Baidu's "Orion" system is designed to be easily integrated by businesses, providing a competitive edge in the AI search landscape [20][22]. Ecosystem and Competitive Landscape - Baidu has integrated over 35,000 MCP services, enabling a seamless transaction process triggered by search results [21][22]. - The competition in the search industry is shifting from user metrics to technological openness and ecosystem partnerships, with Baidu's "Orion" providing a unique advantage [22][23]. AI as a Fundamental Infrastructure - Baidu's search technology is evolving into a foundational service for various industries, akin to utilities like water and electricity, facilitating digital transformation across sectors [22][23].