1299元起的苹果“袜子手机袋”多款开售即告罄

Core Viewpoint - Apple has launched a special edition accessory called iPhone Pocket in collaboration with renowned fashion brand Issey Miyake, which has sparked discussions about its high price and design resembling a sock [2][4]. Product Details - The iPhone Pocket comes in two styles: a short version priced at 1299 yuan and a long version at 1899 yuan, with the short version available in eight colors [2][5]. - The product is made using a one-piece 3D knitting technique, composed of 14% nylon, 85% polyester, and 1% polyurethane, designed to fully encase the iPhone [4]. Market Reception - Despite the high price, the iPhone Pocket has seen significant sales, with several colors already sold out shortly after launch [5]. - Comparatively, the price of the long iPhone Pocket is on par with the new AirPods Pro 3 and exceeds the AirPods 4 with active noise cancellation [5]. Financial Performance - In the latest quarter ending September 27, 2025, Apple's wearables, home, and accessories segment generated revenue of 9.013 billion USD, a slight decline of 0.3% year-over-year, marking it as the segment with the most significant revenue drop [6]. - Overall, Apple's revenue for the quarter was 102.466 billion USD, reflecting an 8% year-over-year growth, with a net profit of 27.466 billion USD, up 86.4% [6].