Joyoung(SZ:002242) 盐财经·2025-11-15 09:01Core Viewpoint - The recent popularity of "Hachimi North-South Mung Bean Milk" launched by Hangzhou Joyoung Bean Products Co., Ltd. has significantly impacted the stock performance of Joyoung Co., Ltd. (002242.SZ), leading to consecutive stock price increases on November 13 and 14. However, Joyoung Co., Ltd. clarified that it does not engage in food and beverage business, and the success of the product will not directly affect its financial performance [2][8]. Group 1 - "Hachimi North-South Mung Bean Milk" has sold over 100,000 units as of November 14, with a promotional price of 19.9 yuan for 10 bags, although it is currently in a pre-sale status with shipments expected by January 12 [4][6]. - The term "Hachimi" is derived from the Japanese word for "honey" and has gained popularity through a viral segment from the anime "Uma Musume," which has been widely used in cat videos on social media, contributing to the product's popularity [8]. - Joyoung Co., Ltd. has stated that it does not have any products related to "Hachimi" and focuses on kitchen small appliances, confirming that it and its subsidiaries do not engage in food or beverage products [8][9]. Group 2 - Joyoung Co., Ltd. announced in October 2023 that it would transfer its entire stake of 25.5001% in Joyoung Bean Products to Solar Blue (HK) Limited for a transaction price of approximately 177.23 million yuan, indicating a strategic focus on its core small appliance business [9]. - The recent stock price surge has raised investor concerns regarding the company's future business integration and development plans, to which the company has responded that there are currently no related plans beyond publicly available information [10].