进博会“八年全勤”背后：解码欧莱雅的全能引领力

Core Insights - The global beauty market is facing a "value return" challenge, with the Chinese market undergoing significant structural adjustments, moving from rapid growth to a more competitive landscape [1][2][6] - L'Oréal has demonstrated strong resilience and growth in this challenging environment, achieving "mid-single-digit growth" in the Chinese market, which is a notable performance amidst overall market stagnation [2][6][7] Financial Performance - L'Oréal's Q3 financial report shows a 3.7% year-on-year growth, with total sales reaching €32.8 billion, outperforming the sluggish market [5][6] - The online sales channel has seen double-digit growth, indicating L'Oréal's strong digital presence and market dominance [5] Market Strategy - L'Oréal's growth is driven by a robust recovery in the high-end cosmetics sector, capitalizing on the premium market segment [7] - The "Beauty Stimulus Plan" focuses on innovation and product line mobilization, enhancing the proportion of new products in the market [7][11] Innovation and R&D - L'Oréal is committed to long-term investment in China, marking the 20th anniversary of its R&D center, which has evolved from "in China" to "with China" and now "for China" [4][11] - The company showcased 26 new product launches at the recent expo, including three Asian debuts and four global launches, highlighting its innovation capabilities [11][12] Strategic Partnerships - L'Oréal has formed a strategic partnership with Kering, acquiring high-end fragrance brands and enhancing its position as a global leader in luxury beauty [10][15] - The "BIG BANG Beauty Tech Co-Creation Program" has successfully connected with numerous startups, fostering innovation in the beauty tech sector [13][21] Societal Impact and ESG - L'Oréal's commitment to ESG principles is evident, with a focus on creating jobs and driving economic growth, claiming to generate over 334,000 jobs in China [23][25] - The company has launched initiatives like the "New Age Beauty" concept, addressing societal issues related to aging and promoting a holistic view of beauty [24][25] Thought Leadership - L'Oréal aims to redefine beauty as a core economic driver, launching a book on the economics of beauty, which quantifies its impact on job creation and economic growth [20][23] - The company is positioning itself as a thought leader in the beauty industry, moving beyond product sales to influence industry standards and societal perceptions of beauty [17][18]