抖音低价茅台突然集体下线，商家回应

Core Viewpoint - Douyin has taken significant action against the sale of low-priced Moutai, removing links to third-party sellers and ensuring that prices return to normal levels [1][4][8]. Group 1: Douyin's Actions - On November 15, Douyin removed low-priced links for "53-degree Flying Moutai," prioritizing official flagship stores and returning prices to market levels [1]. - The main products affected were the low-priced domestic versions of 53-degree 500ml Flying Moutai, while other versions remained available [4]. - Douyin issued a strict notice on November 10, stating that any Moutai sold below market prices would face penalties, regardless of the version [8][9]. Group 2: Market Reactions - The notice led to widespread concern among merchants regarding how market prices would be determined and the execution of penalties [8]. - Following the notice, some merchants reported receiving communication from Douyin about their stores being under review for potential violations [4][9]. - The market price for domestic 53-degree 500ml Flying Moutai has recently increased, with wholesale prices rising above 1800 yuan and retail prices exceeding 2000 yuan in some areas [9]. Group 3: Moutai's Strategy - Moutai has been actively engaging with e-commerce platforms to strengthen its market presence and combat unfair competition [10][11]. - The company has established a green channel for handling counterfeit and infringement information in collaboration with various online platforms [10]. - Moutai has been expanding its online sales through partnerships with platforms like Douyin, which has included live streaming and marketing initiatives [11].