具身智能之心·2025-11-15 16:03Core Viewpoint - The article discusses the competition among three major players in the AI industry—Li Fei Fei, LeCun, and Google—regarding the development of world models, highlighting their distinct technological approaches and implications for artificial general intelligence (AGI) [2][22][39]. Group 1: Li Fei Fei's Marble - Li Fei Fei's company, World Labs, has launched its first commercial world model, Marble, which is considered to have significant commercial potential due to its ability to generate persistent, downloadable 3D environments [5][21]. - Marble features a native AI world editor called Chisel, allowing users to create and modify worlds with simple prompts, which is particularly beneficial for VR and game developers [7][9]. - However, some experts argue that Marble resembles a 3D rendering model rather than a true world model, as it focuses on visual representation without incorporating the underlying physical laws necessary for robotic training [10][20]. Group 2: LeCun's JEPA - LeCun's approach to world models, exemplified by JEPA, emphasizes control theory and cognitive science rather than 3D graphics, focusing on abstract representations that enable robots to predict changes in the environment [22][25]. - JEPA is designed to train robots by capturing essential world states without generating visually appealing images, making it more suitable for robotic training [27][29]. - This model contrasts sharply with Marble, as it prioritizes understanding the structure of the world over visual fidelity [39]. Group 3: Google's Genie 3 - Google DeepMind's Genie 3, launched in August, generates interactive video environments based on prompts, showcasing improvements in long-term consistency and event triggering [31][34]. - Despite its advancements, Genie 3 remains fundamentally a video logic model, lacking the deep understanding of physical laws that LeCun's JEPA provides [35][36]. - The visual quality and resolution of Genie 3 are also limited compared to Marble, which offers high-precision, exportable 3D assets [38]. Group 4: Comparative Analysis - The three world models—Marble, Genie 3, and JEPA—represent different paradigms: Marble focuses on visual representation, Genie 3 on dynamic video generation, and JEPA on understanding the underlying structure of the world [39]. - This creates a "world model pyramid," where models become increasingly abstract and aligned with AI's cognitive processes as one moves up the hierarchy [47][48].