最忙的互联网打工人，竟成了出游最频繁群体？丨2025年轻人旅游趋势报告

Core Insights - The article explores the evolving travel preferences of young people, highlighting a shift from traditional tourism to more personalized and leisurely experiences. Young travelers are increasingly favoring "slow travel" and unique destinations over conventional tourist spots [3][12][25]. Group 1: Travel Trends - Young people are no longer confined to short holidays; they are now taking advantage of off-peak weekends and using annual leave for spontaneous trips [3][4]. - The survey conducted by the "Post-Wave Research Institute" collected 804 responses, revealing diverse travel preferences among different age groups [4][5]. - The concept of "反卷慢游" (anti-competitive slow travel) is gaining traction, with over 62.9% of young travelers preferring a relaxed pace, avoiding crowded tourist attractions [13][25]. Group 2: Travel Budget and Frequency - Economic factors influence travel budgets, with young people finding ways to travel regardless of their financial situation [7][10]. - The survey indicates that internet and advertising professionals travel the most frequently, averaging over 4 trips per year [10][11]. - The relationship between income and travel budget shows that even those with lower incomes prioritize travel, often opting for budget-friendly options [8][9]. Group 3: Travel Preferences and Experiences - The primary purpose of travel for young people is relaxation, with 89.1% indicating that they travel to unwind [22][24]. - Young travelers are increasingly interested in unique experiences, such as local cuisine and cultural immersion, with 63.0% expressing a desire for wellness activities like hot springs [35][33]. - The preference for travel experiences is shifting towards comfort and unique local experiences, with a significant portion willing to pay for distinctive activities [21][33]. Group 4: Social Dynamics in Travel - There is a notable trend of solo travel, with nearly 44.4% of respondents having traveled alone, indicating a shift in social dynamics regarding travel companions [27][28]. - While friends remain the most common travel companions, the willingness to travel alone reflects a desire for personal freedom and exploration [29][30]. - The search for travel partners through social media is less common, with many young people opting for solo adventures instead [30][31].