Group 1 - The core viewpoint of the article emphasizes that future club designs will focus more on adaptability to community owners, providing rich scenarios and continuous functional innovation to engage owners meaningfully [1][3][59] - The residential club is undergoing a significant transformation, evolving from a luxury exclusive to an important configuration that enhances community value across various project types [3][4] Group 2 - The current state of clubs in residential products shows a shift towards sunken and elevated layer clubs as mainstream forms, moving away from traditional standalone buildings [5][11] - The trend of club configurations is descending from high-end projects to improvement and even just-demand projects, with independent club coverage rates approaching 50% in quality projects [12][17] - The core functions of independent clubs are primarily focused on sports and social entertainment, with coverage rates of 94% in high-end projects and 100% in light luxury and quality projects [19][22] Group 3 - The design of social spaces within clubs is becoming more personalized, with private banquet halls being a prominent feature, enhancing community culture and social interaction [24][29] - The introduction of themed social spaces is prevalent, with high-end products incorporating unique experiences to cater to the lifestyle aspirations of their clientele [30][32] - The evolution of parent-child growth areas in clubs reflects a shift towards comprehensive support centers, integrating play and learning environments [42][46] Group 4 - The article highlights that clubs and elevated layer clubs are no longer mere amenities but represent a deep consideration of ideal living standards by real estate companies [58][59] - Future club designs will prioritize community adaptability and emotional engagement, enhancing the living experience through innovative and diverse functionalities [59]
专题回顾 | 住宅产品会所与架空层核心功能研究
克而瑞地产研究·2025-11-16 01:34