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用AI假图骗“仅退款”,这是今年双十一最脏的一幕
虎嗅APP·2025-11-16 09:08

Core Viewpoint - The article discusses the negative impact of AI-generated images on e-commerce, particularly during the Double Eleven shopping festival, highlighting the rise of fraudulent refund claims using AI technology [4][5][6]. Group 1: E-commerce Trends - The atmosphere of this year's Double Eleven shopping festival is less vibrant compared to previous years, with a noticeable decline in excitement and engagement [4][5]. - The trend of increased return rates during Double Eleven is being exploited by some consumers who use AI to create fake evidence for refund claims [7][12]. Group 2: Fraudulent Practices - Some consumers are using AI to manipulate images of products, such as socks and nasal cleaners, to falsely claim defects and request refunds without returning the items [11][13][18]. - The practice of "only refunding" (不退货仅退款) allows consumers to receive refunds without returning products, which has been abused by individuals creating fake images [11][12]. Group 3: Impact on Small Businesses - Small businesses, often run by individuals or families, face significant financial losses due to malicious refund claims, which can wipe out their daily profits [42][46]. - A single fraudulent refund can equate to the profit from multiple sales, severely impacting the sustainability of small e-commerce operations [45][46]. Group 4: Ethical Concerns and Future Implications - The article raises concerns about the ethical implications of using AI for deceitful purposes, suggesting that the technology, while beneficial, is being misused by some individuals [49][78]. - There is a growing fear that trust between consumers and businesses may erode as AI-generated evidence becomes more sophisticated and harder to detect [53][56].