KWEICHOW MOUTAI(SH:600519) 新浪财经·2025-11-16 09:51Core Viewpoint - Douyin has shut down all unauthorized Moutai stores, which has attracted market attention and led to a fluctuation in the prices of Moutai products on e-commerce platforms [2][4]. Group 1: Douyin's Actions - Douyin's platform has seen an increase in links to Moutai products, with prices for 53-degree Flying Moutai mostly ranging from 1600 to 1800 RMB, and some stores selling it for around 1499 RMB [2]. - Some stores that were previously shut down for selling Moutai products have been gradually restored after verification of compliance [2][4]. - The recent actions by Douyin are seen as a way to protect its reputation and prevent the sale of counterfeit products, which could harm the platform's credibility [4][16]. Group 2: Price Dynamics - The price of 53-degree Flying Moutai has been fluctuating on e-commerce platforms, with Pinduoduo's "Billion Subsidy" section offering it at a subsidized price of 1460 RMB for the overseas version and 1496 RMB for the domestic version [6]. - The retail price of 53-degree Flying Moutai on November 16 was reported to be 1841 RMB, a slight increase from the previous day [16]. Group 3: Market Implications - The actions taken by Douyin are viewed as beneficial for both Moutai and Douyin, as they help to stabilize prices and prevent a downward spiral in profit margins for offline distributors [15][16]. - Moutai has proactively delayed its release plans and reduced quotas to manage supply and demand effectively, aiming to regain control over pricing strategies [15][18]. - Analysts suggest that the price of Moutai may rise slightly before the Spring Festival due to increased demand, although some products may still experience a "price inversion" where offline prices are lower than official guidance [19].