【毛戈平（1318.HK）】发布限制性股票激励计划，长期发展信心充足——限制性股票激励计划点评（姜浩/孙未未/朱洁宇）

Core Viewpoint - The article discusses the implementation of a restricted stock incentive plan by the company Mao Ge Ping, aimed at enhancing long-term incentive mechanisms and aligning the interests of shareholders, the company, and management [4]. Group 1: Financial Performance - In the first half of 2025, the company achieved a revenue of 2.59 billion yuan, representing a year-on-year growth of 31.3%, and a net profit attributable to shareholders of 670 million yuan, up 36.1% year-on-year [5]. - For the third quarter of 2025, sales on various platforms showed significant growth: Taobao increased by 25.4%, Douyin by 55.6%, and JD.com by 45.7% [5]. - During the "Double Eleven" sales event, sales continued to perform well, with Taobao, Douyin, and JD.com showing year-on-year growth of 60.5%, 39.8%, and 22.3% respectively [5]. Group 2: Market Position and Product Development - The company has strengthened its high-end beauty positioning, with significant growth in its main product categories and channels [6]. - The product range has expanded from makeup and skincare to include fragrances, with new series such as Guo Yun Ning Xiang and Wen Dao Dong Fang [6]. - The company has successfully entered high-end department stores, including Beijing SKP and Chongqing Xingguang 68, enhancing its offline presence [6]. Group 3: Sales Performance and Rankings - The company achieved notable rankings during the "Double Eleven" event, entering the top 20 in the beauty category on Tmall and ranking first in the domestic makeup category on JD.com [5]. - Several key products have performed exceptionally well, with annual sales exceeding 200,000 units for the Xiaojin Fan powder and over 100,000 units for the Caviar Cushion Foundation and Caviar Mask [5].