研报 | 存储器价格攀升冲击消费市场，下修2026年全球智能手机及笔电的生产出货预测

Core Insights - The global market in 2026 is expected to face uncertainty due to persistent inflation affecting consumer behavior, alongside a strong upward cycle in memory prices, leading to increased costs for end products and potential price hikes that could impact the consumer market [2][3]. Smartphone Market - TrendForce has revised down its production shipment forecasts for global smartphones in 2026 from a growth of 0.1% to a decline of 2% due to rising costs driven by DRAM price increases, which surged over 75% year-on-year in Q4 2025, raising the BOM cost by 8-10% [3][4]. - The ongoing tight supply of memory components is expected to lead to a market reshuffle, favoring larger smartphone brands as smaller brands struggle to secure resources [3]. Laptop Market - The laptop market is projected to face dual pressures of rising costs and declining demand in 2026, with memory components (DRAM and NAND Flash) expected to account for over 20% of the BOM cost, up from 10-18% [4][5]. - If brands pass on the increased costs, laptop prices may rise by 5-15%, which could lead to delayed upgrades or a shift to the second-hand market, particularly in the low-end segment [5]. - The mid-range market may also see a slowdown in upgrade momentum as both corporate and household users extend the lifecycle of their devices [5]. BOM Cost Analysis - The BOM cost increase for high-end, mid-range, and low-end laptops is estimated at 12%, 12%, and 10% respectively from Q1 2025 to Q3 2026, with DRAM and SSD components making up 23%, 21%, and 20% of the BOM cost in Q3 2026 [6]. Display Market - The display market, while less directly impacted by memory price increases due to smaller memory capacities, may still face challenges if overall PC retail prices rise significantly, potentially leading to a decline in display shipments from a slight increase of 0.1% to a decrease of 0.4% [5].