Workflow
福建女首富,接班180亿食品王国
创业家·2025-11-17 10:20

Core Viewpoint - The appointment of Xu Yangyang as the new president of Dali Food Group marks a significant transition in leadership for a major player in the food industry, with her extensive experience within the company positioning her to tackle current challenges and drive future growth [7][14]. Group 1: Company Overview - Dali Food Group, founded in 1989 by Xu Shihui, has grown from a small factory to a food giant with annual revenues exceeding 18 billion yuan, featuring six major brands including Dali Garden and Kexi [11]. - The company successfully launched its IPO in Hong Kong in 2015, becoming the largest IPO in the global consumer goods sector that year, with a peak market value nearing 100 billion HKD [11]. - From 2016 to 2019, Dali Food's revenue increased from 17.84 billion yuan to 21.37 billion yuan, while the Xu family maintained their status as the richest in Fujian for four consecutive years [11][12]. Group 2: Succession Path - Xu Yangyang's succession was a result of a long-term, systematic training process, starting from her grassroots experience in various roles within the company [14]. - She played a crucial role in Dali's strategic decisions, including leading the company to its successful IPO and launching the "Douben Dou" soy milk brand, which achieved over 1 billion yuan in sales within a year [14][16]. - Under her leadership, Dali is pursuing an international expansion strategy, establishing production bases in Southeast Asia, including Indonesia, Thailand, Vietnam, and Saudi Arabia [15]. Group 3: Challenges Ahead - Dali Food has faced declining revenue and profit from 2020 to 2022, with revenues of 20.96 billion yuan, 22.29 billion yuan, and 19.96 billion yuan, and net profits of 3.85 billion yuan, 3.73 billion yuan, and 2.99 billion yuan respectively [16]. - The company's stock performance has been lackluster, leading to its privatization announcement in 2023, with shares dropping nearly 50% from the IPO price [16]. - Dali's established brands are experiencing aging issues, and adapting to the rising health-conscious consumer trends poses additional challenges for Xu Yangyang [16]. Group 4: Industry Context - Xu Yangyang and her counterpart, Zong Fuli, are often compared as prominent successors in the food industry, both having similar educational backgrounds and career paths [18]. - The transition of leadership in family-owned businesses is becoming increasingly common in China, with many founders reaching retirement age [19]. - Successful business succession requires a well-planned process, as demonstrated by Xu Yangyang's gradual rise through the ranks, contrasting with other family business transitions that have faced challenges [19].