美股IPO·2025-11-17 09:54Core Viewpoint - The storage chip market is experiencing an unprecedented "super cycle" driven by AI demand and supply shortages, significantly impacting the profit outlook for PC and server manufacturers [1][3][4]. Group 1: Price Surge and Impact - Morgan Stanley warns that storage chip prices are skyrocketing due to AI demand and supply constraints, with DRAM spot prices soaring over 260% in just two months [1][5]. - The report indicates that the cost of storage chips (NAND and DRAM) constitutes 10%-70% of the BOM for high-end products, leading to a potential decline in hardware OEM gross margins by 45 to 150 basis points for every 10% increase in storage chip prices [3][6]. - The current price surge is unprecedented, with NAND flash prices rising over 50% since the beginning of the year [5][6]. Group 2: Drivers of Price Increase - The price surge is primarily driven by accelerated procurement from large cloud service providers for AI infrastructure, a spike in demand for high-bandwidth memory (HBM) for AI accelerators, and insufficient investment in NAND capacity over the past few years [6][10]. - Morgan Stanley predicts that contract prices for both NAND and DRAM could see double-digit percentage increases each quarter until 2026, far exceeding the previous cycle from 2016-2018 [6][10]. Group 3: Historical Context and Comparison - The previous storage super cycle from 2016 to 2018 serves as a reference point, where OEM margins and stock valuations began to decline 6 to 12 months after prices started to rise [8][10]. - Key differences in the current cycle include a more rapid price increase and a weaker demand environment for non-AI hardware compared to the previous cycle [10][11]. Group 4: Company Ratings and Vulnerabilities - Morgan Stanley has downgraded ratings for several major hardware companies, citing dual pressures on profits and valuations [12][13][14]. - Dell Technologies was downgraded from "Overweight" to "Underweight," with a target price cut from $144 to $110, due to significant impacts from rising storage costs [13]. - HP's rating was lowered from "Market Perform" to "Underweight," with a target price adjustment from $26 to $24, as profit margin pressures overshadow market recovery [14]. - Lenovo's rating was adjusted from "Overweight" to "Market Perform," as over 60% of its PC business targets the enterprise market, which is better positioned to pass on cost increases [17]. Group 5: Market Segmentation and Resilience - Different hardware manufacturers face varying levels of risk, with PC and server manufacturers more exposed due to their reliance on DRAM [18][20]. - Companies like Apple and Pure Storage are viewed as more resilient due to strong supply chain negotiation power and better pricing capabilities [20]. - Memory chip manufacturers such as Micron Technology, SK Hynix, and Samsung Electronics are expected to be direct beneficiaries of this super cycle [20].