采购的第二增长曲线：从集中式品类到业务驱动的能力重构

Core Insights - The traditional centralized category management model has been effective in cost reduction and control but may now hinder procurement efficiency in a rapidly changing business environment [1][3][19] - The current business landscape demands a shift from centralized category management to a model that aligns more closely with business units and product life cycles [3][5][19] Group 1: Challenges of Centralized Category Management - Centralized category management struggles to meet complex business demands, often becoming a bottleneck rather than a value creator [3][7] - Issues arise from a lack of collaboration between procurement and business units, leading to missed opportunities for cost reduction and supply chain resilience [7][8] - The centralized model prioritizes standardization over specialization, resulting in a disconnect between procurement teams and actual business needs [8][9] Group 2: Transition to Business Unit-Centric Procurement - The solution is not to abandon category management but to reimagine its operation by focusing on business unit perspectives [9][19] - Leading companies are adopting a "business unit perspective" in category management, which retains the structure of category management while recalibrating priorities around products and business units [9][16] - This approach allows procurement to integrate more directly into the product development lifecycle, influencing design decisions from the outset [9][11] Group 3: Characteristics of Excellent Procurement - Successful organizations adopting this model require procurement professionals to possess deep product knowledge and cross-functional collaboration skills [16][17] - Embedded collaboration among engineering, R&D, quality, and procurement is essential, especially in the early stages of the product lifecycle [17] - The focus shifts to viewing suppliers as strategic partners rather than just negotiation counterparts, emphasizing innovation and resilience [17][18] Group 4: Future Direction of Category Management - Category management is evolving rather than disappearing, needing innovation to address the complexities of the modern business environment [19] - Organizations must transition from cost control to becoming strategic business partners that empower and create value for the business [19][20] - The future of procurement lies in aligning with business needs and maintaining a focus on value creation throughout the product lifecycle [19][20]