重磅 | 国药监“新24条”，绘出中国美妆从大到强的路线图

Core Viewpoint - The article discusses the release of the "Opinions on Deepening Cosmetic Regulation Reform to Promote High-Quality Development" by the National Medical Products Administration, which outlines 24 reform opinions and 48 specific measures aimed at modernizing the regulatory system and upgrading the cosmetic industry in China by 2035 [4][5][21]. Group 1: Reform Objectives - The document aims to achieve a regulatory system that meets international advanced standards by 2035, enhancing the innovation capacity and global competitiveness of the cosmetic industry [4][21]. - It sets a two-step goal: by 2030, to improve regulatory frameworks and risk management systems, and by 2035, to fully modernize the regulatory approach [21][22]. Group 2: Key Reform Areas - Encouraging innovation by establishing fast-track review channels for new efficacy cosmetics and supporting the development of products for the elderly [6][13]. - Optimizing registration and filing management to enhance service efficiency, including simplifying documentation and establishing a collaborative review mechanism [7][25]. - Strengthening production and operational supervision to build a risk prevention system, including differentiated regulatory measures based on risk levels [8][27]. - Solidifying technical support to modernize regulatory capabilities, including enhancing the review and inspection workforce and promoting the use of artificial intelligence [10][31]. - Promoting international alignment to enhance global competitiveness, including reducing animal testing requirements and improving the adaptability of raw materials [11][30]. Group 3: Highlights of the Reform - Establishing a fast-track review mechanism for new efficacy products to stimulate research and development [13][16]. - Positioning China as a global launch site for new products by removing barriers to international product launches [14][16]. - Focusing on the "silver economy" by encouraging the development of cosmetics tailored for the elderly [15][16]. - Implementing electronic label trials to enhance consumer experience and support sustainable development [15][16]. - Improving the quality management system within three years to address industry weaknesses [18][24]. Group 4: Industry Context - The Chinese cosmetic market is projected to exceed 1 trillion yuan by 2024, becoming the largest global market, with over 2.3 million product registrations as of October 2025 [18][24]. - Despite rapid growth, the industry faces challenges such as insufficient innovation capabilities and a lagging quality management system [18][19][24]. - The article emphasizes the need for a modernized regulatory framework to address these challenges and enhance the industry's competitiveness on a global scale [20][22].