现在的4S店有多惨，午餐就能看出来

Core Viewpoint - The article discusses the declining service quality and customer satisfaction at traditional 4S car dealerships in China, highlighting a shift towards third-party car maintenance platforms and the rise of new automotive brands that offer superior customer experiences [5][6][7]. Group 1: Decline of 4S Dealerships - The number of 4S dealerships in China decreased from 32,000 to 31,400 in the first half of the year, with 2,749 stores closing [6]. - Many consumers are abandoning 4S dealerships after their vehicles' warranties expire, opting for third-party platforms like Tmall and JD for better value and convenience [8][9]. - Customer satisfaction among owners of joint venture brands has significantly declined, with complaints about service quality and food offerings at 4S dealerships [8][9][11]. Group 2: Customer Experiences - Customers report that the quality of meals provided at 4S dealerships has deteriorated, with some receiving only instant noodles or low-quality boxed meals [12][14][30]. - There are anecdotes of customers reminiscing about the past when 4S dealerships offered high-quality meals and a pleasant atmosphere, contrasting sharply with current experiences [17][19]. - Some luxury car owners express nostalgia for the previous standards of service, which included better dining options and a more engaging customer experience [19][20]. Group 3: Rise of New Brands - New automotive brands, such as BYD's Yangwang, are setting high standards for customer service, offering meals worth 80 yuan with a focus on quality and presentation [24]. - The Huawei Hongmeng Intelligent Service Center has been dubbed "Hongmeng Hotel," providing extensive services and free meals, attracting customers who prioritize experience [25][32]. - Other emerging brands like Avita are also noted for their competitive meal offerings, which are significantly better than those at traditional 4S dealerships [29]. Group 4: Industry Trends - The article highlights a shift in focus for many dealerships, with a significant portion of their marketing efforts now directed towards social media and short video content, which has not translated into increased sales [31]. - The disparity in service quality and customer experience between traditional 4S dealerships and new automotive service centers reflects broader trends in the industry, where customer experience is becoming a key differentiator [31][33].