瑞幸咖啡Q3净营收同比增长50%，归属普通股股东净利下降2.7%，月均交易客户首次突破1亿大关

Core Viewpoint - Luckin Coffee continues its rapid expansion, achieving a 50% revenue growth in Q3, with monthly active transaction customers surpassing 100 million for the first time, but profitability remains under pressure due to soaring delivery costs driven by increased orders from third-party delivery platforms [1][3][9]. Business Progress - The company added 3,008 new stores in the quarter, bringing the total to 29,214 stores (18,882 self-operated and 10,332 franchised), a quarter-on-quarter increase of 11.5% [3][5]. - Monthly active transaction customers reached 112.3 million, a year-on-year increase of 40.6%, marking a significant milestone [3][13]. - Q3 total revenue was 15.3 billion RMB (approximately 2.14 billion USD), a year-on-year increase of 50.2%, with GMV growing 48.1% to 17.3 billion RMB [3][5]. Profitability Challenges - Net profit attributable to ordinary shareholders was 1.278 billion RMB, a decrease of 2.7% year-on-year, with net profit margin dropping from 12.9% to 8.4% [3][6]. - The operating cash flow was 2.07 billion RMB, up 57.2% year-on-year, with cash and equivalents reaching 9.35 billion RMB, a 57.5% increase from the beginning of the year [3]. Cost Pressures - Delivery costs surged by 211.4% to 2.89 billion RMB, primarily due to a spike in orders from third-party delivery platforms [4][8]. - The operating expense ratio increased from 84.5% to 88.4%, eroding profit margins [4][9]. Store Performance - Same-store sales for self-operated stores grew by 14.4%, reversing the negative growth of -13.1% from the previous year [5][10]. - The profitability of self-operated stores declined, with profit margin dropping from 23.5% to 17.5%, despite an absolute profit increase of 10.2% to 1.94 billion RMB [6][10]. Franchise Business - The franchise business showed strong performance, with revenue of 3.8 billion RMB, a year-on-year increase of 62.3%, accounting for 24.9% of total revenue [7]. - Franchise revenue components included 2.02 billion RMB from material sales, 870 million RMB from delivery service fees, and 580 million RMB from profit sharing and licensing fees [7]. Customer Engagement - The average monthly active transaction customers reached 112.3 million, contributing approximately 51.3 RMB per customer for the quarter, or about 17 RMB per month [13][15]. - It is important to note that this figure includes customers from franchise stores and those using free coupons [14].