研报 | 2025年第三季度全球OLED显示器出货量年增65%，市场格局重塑

Core Insights - The global OLED monitor shipments reached approximately 644,000 units in Q3 2025, marking a 12% quarter-over-quarter increase and a remarkable 65% year-over-year growth [2] - The total expected shipments for 2025 are projected to reach 2.62 million units, with an anticipated annual growth rate of 84% [2] Company Performance - ASUS has achieved a market share of 21.9%, becoming the top shipper of OLED monitors for the first time, surpassing Samsung [3] - ASUS's product strategy includes a comprehensive lineup catering to both gaming and professional creators, which solidifies its position in the mid-to-high-end market [4] - Samsung holds a market share of 18% and has maintained stable performance throughout 2025, with plans to expand shipments in Q4 [5] - MSI has climbed to third place in OLED monitor shipments with a market share of 14.4%, driven by a diverse product range and focus on high-resolution models [6] - LGE ranks fourth with a market share of 12.9%, having improved its position after transitioning production facilities and launching new products [7]