Toyota(US:TM) 日经中文网·2025-11-18 03:05Group 1 - Toyota is extending the average full model change cycle for its main models from 7 years to 9 years, focusing on electric vehicle development and software updates to maintain vehicle value [2][4] - The recent update of the SUV "RAV4" marks the first major update in about 7 years, with plans for a new model to be launched in the 2025 fiscal year [4] - The shift to a longer model cycle aims to avoid rapid price declines associated with frequent new model releases, allowing for better resale value of used cars [5] Group 2 - The introduction of software-defined vehicles (SDVs) allows for performance enhancements without the need for new hardware installations, potentially changing the business model for comprehensive updates [4] - Toyota's adjustment in the sales cycle may impact the pricing strategies for dealers, as the wholesale prices will be set flexibly based on model and sales conditions, rather than decreasing over time [5] - The change in model cycles could also affect material suppliers, such as steel manufacturers, as there may be increased trends in using new materials for partial updates [5]