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流浪留学博主火了
投资界·2025-11-18 07:37

Core Viewpoint - The article discusses the rise of a new trend in study abroad vlogs, exemplified by the creator "白日梦想家" (Daydreamer), who presents a raw and unfiltered perspective on the challenges of studying abroad, contrasting with the previously glamorous portrayals of student life [4][10][17]. Summary by Sections Rise of "白日梦想家" - "白日梦想家" gained significant attention by showcasing a survival-style study abroad experience, amassing over 3.59 million followers in a month across platforms [8][15]. - His content reflects a stark contrast to traditional portrayals of study abroad life, focusing on the struggles and mundane aspects rather than luxury [10][18]. Content Style and Audience Reception - The vlogs depict a lifestyle characterized by frugality, with "白日梦想家" often consuming expired food and living on a budget of approximately £200 (around 2,000 RMB) per month [12][21]. - This approach resonates with viewers, leading to a shift in the type of content that garners attention, as audiences find authenticity in the struggles depicted [18][25]. Impact on Other Creators - Following "白日梦想家," other study abroad vloggers in different countries have also seen increased popularity, adopting similar survival-themed content [10][18]. - Creators like "首尔佬蒯" and "讲英格力士" have also gained traction by sharing their own frugal experiences, indicating a broader trend in the study abroad vlogging community [17][18]. Commercialization and Future Challenges - The trend has opened up new avenues for monetization, with "白日梦想家" reportedly able to charge around 22,550 RMB for promotional content, positioning him above 90% of peers in terms of commercial value [21][22]. - However, there are concerns about the sustainability of this content style, as the creators may face challenges in maintaining relevance after their study abroad experiences conclude [25][26].