大疆布局3D打印，招惹了谁？

Core Viewpoint - DJI's investment in the 3D printing sector has sparked significant public discourse, indicating a strategic move into a rapidly growing market [2][3][5]. Group 1: DJI's Investment in 3D Printing - DJI has confirmed its investment in the 3D printing company, Smart派, highlighting its commitment to this emerging field [5]. - The consumer-grade 3D printing market is experiencing unprecedented growth, with the potential to reach billions of users due to advancements in AI and modeling technologies [6][8]. - The global annual shipment of consumer-grade 3D printers is projected to increase from 4.5 million units to 20 million units in the next five years, and potentially to 50 million units in the following five years [10]. Group 2: Market Dynamics and Competitors - The 3D printing industry is seen as one of the fastest-growing sectors, with significant interest from major players like Tencent and Meituan, indicating a competitive landscape [12]. - Smart派, while not a top-tier player, has shown strong growth with a revenue of 1.6 billion yuan last year and is positioned to benefit from the increasing demand in the 3D printing market [16][18]. - The investment in Smart派 reflects DJI's strategy to diversify its portfolio and capitalize on the potential of the 3D printing market, which is expected to see a surge in household adoption [11][22]. Group 3: DJI's Corporate Culture and Strategy - DJI is recognized for its rigorous talent development and product methodology, which has established it as a leader in hardware innovation [24][27]. - The company's focus on engineering culture and product excellence is evident in its approach to market opportunities, avoiding trends in favor of solid technological advancements [28][29]. - The recent public discourse surrounding DJI's investment underscores the importance of product strength and market dynamics in the tech industry [29].