小米是不是低估了?
集思录·2025-11-18 14:30

Core Viewpoint - The article suggests that the technology, robotics, and AI computing sectors are unlikely to see significant market movements in the future. The author plans to gradually invest in Xiaomi stocks, believing that the company's valuation is close to its target price of HKD 43, especially with the upcoming financial report on November 18 as a potential catalyst for investment [1]. Group 1: Company Performance and Strategy - Xiaomi operates in mature sectors with low profit margins, relying heavily on marketing strategies while compromising product quality to generate profits. This approach may not be sustainable, especially in the automotive sector where product issues are more visible [3][4]. - The company's marketing-driven model is effective for low-value products, but it may backfire for higher-value items, leading to increased consumer scrutiny and potential backlash, which could negatively impact sales across its product lines [8]. Group 2: Consumer Sentiment and Product Quality - There is a growing dissatisfaction among consumers regarding Xiaomi's product quality, with reports of issues such as malfunctioning televisions and high repair costs, leading to a decline in brand reputation [5][7]. - The article highlights a trend where consumers feel trapped by the high costs of repairs and replacements for Xiaomi products, which diminishes their overall satisfaction and loyalty to the brand [10][11]. Group 3: Market Position and Valuation - The current market perception of Xiaomi is that it is overvalued, especially considering the potential decline in consumer trust and the impact of negative feedback on its sales performance [8][14]. - The article raises concerns about Xiaomi's ability to maintain its market position if its marketing strategies fail, suggesting that the company's reliance on these tactics could lead to rapid deterioration in its business model [3][4].