35.88万起，玛莎拉蒂「打骨折」搏命

Core Viewpoint - The article discusses the significant price reduction of the Maserati Grecale Folgore in China, highlighting the challenges faced by luxury car brands in a competitive market and the financial struggles of its parent company, Stellantis [4][6][28]. Group 1: Maserati's Price Reduction - Maserati dealers across China have drastically reduced the price of the Grecale Folgore from an official price of 898,800 yuan to as low as 358,800 yuan, representing a discount of 540,000 yuan [5][12]. - The Grecale Folgore, Maserati's first pure electric SUV, is set to launch in 2024 and features a range of 533 km, 550 horsepower, and a top speed of 220 km/h [13][16]. - The promotional price is only for the base model, with additional options bringing the final price to around 400,000 yuan [16]. Group 2: Market Challenges - Maserati's sales have been declining, with only 1,209 units sold in China in 2024, down from a peak of nearly 15,000 units in 2017 [26][28]. - The brand's decline is attributed to a lack of innovation and competitiveness compared to domestic electric vehicle brands, leading to a perception that the Grecale Folgore is merely an "oil-to-electric" conversion without significant technological advantages [18][19]. - Other luxury brands like BMW and Mercedes-Benz are also facing difficulties in the Chinese market, with their "oil-to-electric" models failing to gain traction [20][21]. Group 3: Stellantis Financial Performance - Stellantis, Maserati's parent company, has experienced a significant decline in financial performance, with revenues dropping from 1,895 billion euros in 2023 to 1,569 billion euros in 2024, a decrease of 17.23% [29][31]. - The net profit for Stellantis fell dramatically from 186 billion euros in 2023 to 54.73 billion euros in 2024, a decline of 70.57% [29][31]. - In the first half of the current year, Stellantis reported a further decline in revenue by 12.65% and a net loss of 22.40 billion euros, indicating ongoing operational challenges [32][33].