Core Viewpoint - The article discusses the rapid transformation in the domestic electric vehicle (EV) sector, emphasizing the importance of power management integrated circuits (PMIC) in supporting advanced driver-assistance systems (ADAS) and the growth of smart driving technologies [1][5]. Industry Trends - The penetration rate of L2 level ADAS in China saw a significant increase in 2024, with a surge in the number of sensors, including nearly 60 million vehicle-mounted cameras and over 15 million millimeter-wave radars in the first half of the year [1]. - The focus on smart driving innovations often overlooks the critical components like PMICs, which are essential for the stable operation of smart driving systems [1]. Company Overview - Nanchip Technology has emerged as a leader in the PMIC sector, launching its first automotive PMIC product in September 2023 and rapidly establishing a comprehensive product lineup within a year [5][6]. - The company recognized the growing demand for PMICs driven by the increasing complexity of ADAS systems and began developing its product line early in 2022 [5][6]. Product Development Strategy - Nanchip's strategy includes a full-spectrum product offering that covers both remote sensing and ECU applications, providing specialized PMICs for cameras and radars, as well as supporting products like buck-boost converters [6][7]. - The company has tailored its products to meet the diverse needs of different customer types, such as TIER 1 suppliers, by focusing on performance metrics like power supply rejection ratio (PSRR) and compatibility with various MCU brands [6][11]. Safety and Compliance - Safety is a paramount concern for automotive power chips, with Nanchip achieving ISO26262 functional safety management system certification in 2023, ensuring compliance with ASIL B and ASIL D safety standards [9][11]. - The company has established a dedicated functional safety team to focus on high safety level chip development, emphasizing the importance of safety in automotive applications [9][11]. Competitive Advantages - Nanchip has developed significant competitive advantages in technology, supply chain stability, and service responsiveness, allowing it to compete effectively with international firms [11]. - The company utilizes a fully domestic supply chain, which enhances development speed and reduces supply chain risks, gaining recognition from OEMs for its reliability [11]. Future Outlook - The evolution of PMICs from passive components to system enablers reflects the increasing complexity of ADAS systems, with Nanchip's products now integrating multiple functions beyond basic power supply [12][13]. - The company plans to focus on the integration, efficiency, safety, and reliability of PMICs while leveraging its domestic supply chain advantages to maintain its market leadership [13].
从幕后到台前:南芯科技如何抢占智驾PMIC赛道