茅台价格重回1700元

Core Viewpoint - The article discusses the recent price trends of Moutai liquor, highlighting a recovery in prices post "Double Eleven" sales, while also noting the ongoing normalization of promotional activities on e-commerce platforms [3][4]. Price Recovery of Moutai - After the "Double Eleven" sales, the price of 53-degree 500ml Moutai has increased, with online prices on platforms like Taobao and Pinduoduo rising to 1670 yuan per bottle, up by 30 yuan from previous days and nearly 80 yuan from the lowest during the sales [5][6]. - Offline, the retail price of Moutai is around 1700 yuan per bottle across various regions, with some authorized stores charging slightly more. The market demand remains stable, and price adjustments are primarily market-driven [5][6]. Profit Margins and Market Dynamics - Despite the price recovery, profit margins for various stakeholders in the Moutai supply chain are shrinking. Current buyback prices for Moutai are around 1600 yuan per bottle, with minimal profit margins for resellers [9]. - The article notes that the e-commerce price pressures are affecting offline sales channels, leading to a complex pricing environment [9]. E-commerce Trends - E-commerce promotions for Moutai have become a regular occurrence, with prices on some platforms remaining lower than offline wholesale prices even after the "Double Eleven" event [9][10]. - Analysts suggest that the low pricing strategies on e-commerce platforms are part of a broader inventory management strategy rather than a sustainable market trend [10]. Industry Shifts - The article indicates a shift in the white liquor industry from a high-volume growth model to a focus on quality and consumer attributes, necessitating adjustments from both liquor companies and e-commerce platforms [10]. - The increasing reliance on e-commerce for sales is evident, with some companies reporting that online sales have grown from 10% to 40% of their revenue, indicating a significant trend towards digital sales channels [10].