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岚图泰山,与时代脊梁共“争峰”
汽车商业评论·2025-11-19 23:08

Core Viewpoint - The article highlights the launch of the new Lantu Taishan model by Lantu Automotive, marking a significant step into the luxury SUV market, aiming to challenge established brands and showcase China's advancements in automotive technology [5][7][9]. Product Launch and Market Positioning - Lantu Taishan was officially launched on November 18, with four models priced between 379,900 to 509,900 yuan, including a limited edition "Black Warrior" model set to release in Q1 next year [5]. - The launch signifies Lantu's ambition to penetrate the luxury SUV market, particularly the 500,000 yuan segment, and represents a milestone for Chinese automotive brands in the high-end market [7][9]. Competitive Landscape - The luxury six-seat SUV market is experiencing intense competition, with the number of key models increasing from 4 to nearly 20 within three years, indicating a significant growth in sales volume [11]. - Lantu Taishan aims to compete with models like Li Auto L9, AITO M9, and Zeekr 9X, leveraging its strong product capabilities to establish itself as a flagship model [9][11]. Technological Innovations - Lantu Taishan features China's first three-chamber air suspension system, previously exclusive to high-end brands like Rolls-Royce and Porsche, showcasing a significant technological advancement for domestic brands [13]. - The vehicle is equipped with Huawei's latest intelligent driving system, achieving a milestone in autonomous driving capabilities, which enhances its competitive edge in the market [16][17]. Sales Performance and Growth - Lantu Automotive has achieved a remarkable growth trajectory, reaching a cumulative delivery of 300,000 vehicles, with an 82% year-on-year increase in deliveries from January to October this year [26][28]. - The company has established a comprehensive product lineup across various segments, including sedans, SUVs, and MPVs, positioning itself as one of the most complete high-end new energy brands in China [28][29]. Future Prospects - Lantu plans to go public on the Hong Kong Stock Exchange by August 2025, marking a significant milestone for the company and the broader industry, as it aims to redefine the luxury automotive landscape in China [31]. - The launch of Lantu Taishan is seen as a pivotal moment for the company, setting a benchmark for state-owned enterprises in the new energy vehicle sector and demonstrating the potential for rapid transformation and innovation [31].