极氪9X：顶配订单占比六七成，大哥们等车很着急

Core Insights - The article discusses the recent market performance of the Zeekr 9X, highlighting its popularity since its launch on September 29, with a significant customer interest that peaked in mid-October [2][3]. Sales Performance - The Zeekr 9X has seen a high in-store customer traffic, with approximately 70% of visitors interested in this model, leading to a lack of attention on other models [2]. - The most popular variant is the Hyper version, which accounts for over 60% of sales, while the Max version has seen minimal interest [5]. Financing and Purchase Options - The official financing policy requires a minimum down payment of 20%, with a five-year loan term and two years of interest-free payments [7]. - Customers are incentivized with a super trade-in bonus of ¥10,000 and a tax rebate for orders placed within the month [7]. Customer Demographics and Preferences - The typical customer for the 9X is often a private enterprise owner, with many comparing it to competitors like the AITO M9 and NIO ES8 [9][11]. - Customers are particularly drawn to the driving experience and safety features of the 9X, with some expressing concerns about the delivery wait times [16][18]. Competitive Landscape - The main competitors identified are the AITO M9, AITO M8, and Li Auto L9, with a significant portion of customers comparing the 9X to the M9 [11][12]. - Brand perception plays a crucial role, with Huawei's brand strength being a significant factor for customers who prioritize intelligent driving features [12]. Customer Feedback - The primary complaint among customers is the long wait time for vehicle delivery, with many opting for the Hyper version but feeling anxious about the delivery delays [18]. - The company has introduced incentives for waiting customers, such as points and lottery activities, but these do not significantly alleviate customer concerns about delivery speed [18]. Additional Considerations - Current orders for the 9X are saturated, and there are no special discounts available [20]. - Existing owners of Zeekr 001 and 009 models can benefit from a ¥20,000 discount coupon for the new purchase, while Geely Group vehicle owners receive a ¥30,000 points incentive [20].