从 Others 到挑战者第一，火山引擎没有错过大模型

Core Viewpoint - The emergence of large models is transforming the landscape of China's cloud computing industry, with companies like Volcano Engine gaining significant traction in the AI application development platform market [1][2][15]. Group 1: Market Position and Performance - Volcano Engine ranked first in the "Challenger" quadrant of Gartner's Magic Quadrant for AI application development platforms, showcasing its strong capabilities in model services [2][6]. - As of mid-2025, Volcano Engine is projected to hold a 49.2% market share in China's public cloud large model service market, indicating its leading position [7]. - The company aims to achieve a revenue target of over 20 billion RMB this year, reflecting a growth rate exceeding 100% [16]. Group 2: Strategic Focus and Investments - Volcano Engine has aggressively invested in AI over the past three years, positioning itself to capitalize on the rapid growth of the AI sector [7][8]. - The company has shifted its focus towards Model as a Service (MaaS), recognizing the potential for high margins and growth in this area [6][11]. - The integration of AI capabilities into existing cloud services is seen as a critical strategy for competing against established players in the market [16]. Group 3: Competitive Landscape and Challenges - The cloud computing market is characterized by high entry barriers due to established players having strong customer ties and high data migration costs [8][9]. - Volcano Engine faces competition from major cloud providers like Alibaba Cloud, which are also investing heavily in AI and large model services [16]. - The overall market for MaaS is still in its early stages, with a projected size of only 1.29 billion RMB by mid-2025, despite a staggering growth rate of 421.2% [15]. Group 4: Future Outlook and Innovations - The company is exploring new growth avenues, particularly in the development of intelligent agents, which are expected to create significant economic value beyond traditional applications [15]. - Volcano Engine's strategy includes leveraging AI as a lever to penetrate the existing market, with a significant portion of its revenue expected to come from large model services [16]. - The company is also adjusting its sales strategies to prioritize MaaS products, which offer higher returns compared to traditional cloud services [11].